Thursday, October 15, 2009

Another theory on Snuggies.

I wrote a whole blog this morning about my Snuggie™, but then as I flipped through my favorite blogs this morning, I noticed that Lauren wrote about Snuggies™ yesterday. So you should go read her blog about Snuggies™. I'm not sure I agree with her theory on why adults like them though. I'll just say a few things...

I remember seeing the commercial sometime around Thanksgiving last year. I was at my parents' house, and I guffawed when it came on TV. It was so ridiculous: a backwards robe you could wear at sporting events. I was at the Back Door several days later, and I pulled up the commercial on my phone while my friends watched in disbelief, some saying, "That's a robe!" and others saying, "I saw that too! Who would buy that??"

The past year has been full of Snuggie humor and lots of opportunities for gag birthday gifts and such. But now that fall has set in and winter is looming, suddenly Snuggies™ (Sidetrack: if they ever make a Snuggie™ musical, they should use that song "Suddenly Seymour" from _Little Shop of Horrors_ and change it to "Suddenly Snuggie" (Bigger sidetrack: Last week I went to see some friends in the live-action stage musical _The Rocky Horror Show_. At intermission, my dad turned to me and said, "Where's the plant? Where's Seymour?" He seriously thought we were there to see _Little Shop of Horrors_. Awkward...)) are actually proving themselves useful to those of us who received them as gag gifts. My dad bequeathed mine to me. Just last night I was shivering on the couch, trying to figure out how to maneuver both a blanket AND a book, when I pulled the Snuggie out of its hiding place. It was perfect.

Really, though, I think the Snuggie popularity is not because it makes us feel swaddled and childlike, nor because it's just a gag. I think its because it symbolizes that old transcendental idea of the American Dream. Not only did someone come up with this idea, -- probably when they were absurdly high -- but they actually MADE the prototype, and then PITCHED the idea to someone, got backing, went into production, and made a brilliant commercial. Thus, if an idea as dumb as a backwards robe can make someone an instant millionaire, then all the rest of our dreams could still come to fruition.

I type this theory to you from my old purple couch, holding my laptop and sporting my Snuggie™. I don't have the fancy zebra print or pink one. I have the original Cult Maroon color. But it does the job, and I'm hope it will keep me from turning on the furnace until the absolute last possible moment. I mean, last year, I was able to sleep here during the Ice Storm Power Outage until the temperature inside the house dropped to about 46. But with Snuggie™ Power, I might last to 42. Unless they come up with this new prototype (hint hint, folks): A Snuggie with fingerless gloves attached. I might make it to just above-freezing if I had one of those.

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